IT Networks: How to Argue for a Bigger Budget

IT network managers have to fight the "if it ain't broke don't fix it" mindset to win resources. With computer networks, that mindset is dangerously complacent. IT networks will keep pumping data until they die or let in hackers. Here are some winning arguments against "if it ain't broke…"

IT Network Maintenance: Better Analogies

Don't let your IT network's budget get lumped with IT in general--or worse, operations in general. "If it ain't broke, don't fix it" sometimes makes sense in IT or operations. Upgrading workstations or desks can cost productivity, making it self-defeating.

You have to stress that IT networks are different from workstations or desks.

IT networks are harder to repair.

IT networks cannot be done without until fixed. You depend on them for email, web, file transfers, and in some organizations, printing, fax and telephone. If your network breaks you may be forced to rely on hand-written letters.

IT network improvements rarely lower productivity on the front line. Instead, a faster, more reliable network can improve front-line productivity.

Here are the analogies you should stress to counter "if it ain't broke":

Plumbing: IT networks will appear to function until they burst. The damage will be more expensive than maintenance ever could have been. In the meantime, you are losing productivity to all the little "leaks."

Dams: If a poorly maintained IT network bursts, the eventual flood will harm overall productivity.

War: There is no such thing as "good enough" when you are in competition. With an IT network, you're in a quiet arms race with hackers. You are also competing with your business competitors in terms of productivity.

Health: Your IT network has to be in top physical condition. You can't make up for bad habits with a week or two of "rejuvenation." Meanwhile, your day-to-day performance will suffer.

Cars: Don't wait for your IT network to conk out. Get a regular tune-up of up-to-date equipment.

IT Network Maintenance: What Can Go Wrong

Now, let's drive the point home. Here are some concrete, easy-to-explain reasons to keep your network up-to-date:

Power supplies. Without redundant backups, your network is vulnerable to a shutdown. The lost productivity will make extra equipment seem inexpensive in comparison.

Integrity. Faulty or contradictory data can break older networks. Newer equipment has solved these problems. Again, the potential cost of lost productivity makes newer equipment a good value.

Firewalls. Hackers can leak trade secrets stolen from unprotected networks. Firewall software upgrades are relatively inexpensive.

VOIP. Organizations worldwide are switching to VOIP--not just outside-line telephones but also switchboard and teleconferencing. If your network is out-of-date, it may fail when you eventually try this new technology.

Speed. Older platforms such as 10BASET will throttle your bandwidth. You can now upgrade to a Terabit or more. Just think of the seconds, minutes, hours, and days lost as staff wait for email to arrive and web pages to load.

Final tip: show how cost-effective IT network maintenance really is. Get a firm cost estimate from a vendor. Just make sure your cost estimate is as competitive as it can be. You can often get new equipment at half the cost of retail by buying refurbished equipment.

Close your case for a better network with this wisdom: no matter what you pay, keeping your network up-to-date is cheaper than the consequences of letting it fall into disrepair

Source : www.readbud.com

Choosing A Good Domain Name

With over 50 million registered domain names, it's tough to find a good done that's still available. Unfortunately the domain name industry is full of opportunistic "traders" who buy and sell domain names without any intention of even using it themselves. Because of this, the majority of the registered domain names don't even have a website to go with it!

This can be quite frustrating as you seek out a domain name for yourself to build a website for. But at the end of the day in a first-come first-served world, we must try and find another way to find that great domain name.

There are several tools that can be very handy when it comes to looking for a domain name. I discuss these tools in another article. Here we will discuss what makes a good domain name.

To brand or not to brand?

Brading is a key element in traditional "offline" marketing. Having a unique, catchy name does wonders for any business. However when it comes to an online presence, you might just be better off with a domain name that is rich in keywords.

Search engines primarily work on keywords as you may know. You enter a search term or "keywords" and the search engine produces results based on their formulas and the websites they believe to be the best fit for your search.

Now, there are many Search Engine Optimisation techniques that can be used by anyone on any site. The same techniques could be applied to a lot of sites, so my question is what could possibly be the 1 thing that is unique and could separate one site from the other? Of course, domain names!

I prefer to have keywords in the domain names that I own because this is what could give me the edge over competitors. Of course it's not so important if your website is a personal one and you are not looking to make any money from it. But if you are selling something or wanting to make money off your website, I would strongly recommend using keywords in your domain names. Just to prove it, go to Google.com and search for "domain name". You will see in the results that any occurrence of the words "domain" or "name" is actually in bold. So Google is definitely looking out for your search terms and highlighting them for you.

On the other hand, branding is still a strong concept online as well. If you find that catchy name (such as....hmmm Google?) and market it well, then you could be well on your way to word-of-mouth fame in no time!

If your business name is available, register it. You can always register keyword rich domain names to draw the traffic, and redirect them to your business name domain.

Hyphens or no hyphens?

Another common topic of discussion is whether to use hyphens in your domain names. I own mixtures of both hyphenated and non-hyphenated names. There is nothing wrong with hyphens. In fact, for search engines you are helping them by separating words that could be read differently. Here is one example: mikesmithstables.com

This domain could belong to a horse trainer "Mike Smith", as a website for his racing stables, or it could also be read as "Mike Smith's Tables". So there is definitely nothing wrong with hyphenation, as it would actually help to distinguish where the words end in the above example. The only small problem you will run into is word of mouth advertising where people will have to call out the hyphens. But believe me, you want all your traffic to come from search engines because it's free and the volumes are enormous.

What about using abbreviations?

If your preferred name was something like flowerstoyou.com but it was taken, but you see flowers2you.com is available, should you take it? There are several common abbreviations or variations of certain words that are almost commonly accepted, particularly in cyberspace. Thanks also SMS messaging, we are no used to the use of "2″ instead of "to", "4″ instead of "for" etc. Whether you choose to use such variations in your domain name is totally up 2 u (ok I was trying to be funny..).

Don't forget however that word of mouth advertising will always require the person making the recommendation to remind people of the substitute.

Source : www.readbud.com

Choosing A Great UK Domain Name

The first, and most critical, step for registering your domain name is choosing the right one. The perfect domain name is memorable, unique, easy to spell, and will rank high in searches. Here's what to do.

1. Keep it simple. The shortest and most direct domain name is always the best. You'll have to get creative to find it, though, because almost every single word in English is gone. Most of the best domain names being registered today are a company name, a person's name, or two-word combinations. If you use a two-word combination, try to own it both with and without the dash: happydogs and happy-dogs.

2. Try to use a domain name with your keyword in it. If you have a dog-oriented business, the happydogs/happy-dogs domain names are perfect.
Why? Because when you use your keyword, the search engines take notice. A dog-oriented web site with the word "dog" in the URL is always assumed to be closer to what a searcher is looking for than one that doesn't have that word in it; because the search engines are in the business of giving searchers what they're looking for, they will rank that site higher.

3. Don't use creative spelling. Your customers aren't looking for a puzzle, they're looking for you and your product. You can use the number 1 in your title, but don't register the website Cre8ive; no one will ever find it, and it means nothing to the search engines.

4. Before you register, try to come up with at least a dozen different names; your top choices will almost certainly be taken, but it's much less frustrating to register names when you have plenty of alternatives ready to go.

5. If you have a business that does a lot of volume in the UK or that is targeted specifically at a UK consumer base, getting UK in your domain name is a great way to rank higher in the search engines. The primary extensions for United Kingdom websites are .com and .co.uk

However, most of the best domain names with these extensions are taken. Avoid buying a .info or another alternate extension; few people look for these. You should also avoid the .org extension unless you're running a non-profit business. Acceptable alternatives to these extensions are the .uk.com and the .net extensions. If more than one of these extensions is available for your domain name, you should buy them all; domain names are not expensive, and you can point multiple ones at your web site. Buying multiple similar names ensures that you keep the competition away from your name, and that any search for your domain name will bring you up. Most large corporations use this trick; companies like Disney buy up every trademark they own.

6. When you register a domain name, as soon as the traffic starts picking up on it go ahead and renew it for multiple years. This is an investment. Even if you don't keep the site yourself, you can resell your valuable virtual real estate at a profit later. Renewing it for a long time can keep someone from sneaking in and registering your domain name if you miss the expiration, too.

7. Register with a company that has been around for a while and charges enough that you know they won't go bankrupt. This makes it much easier when you renew; instead of re-registering, all you have to do is let your registrar know that you want to renew. Shop around a bit, though, so you'll have a good idea of price ranges.

Source : www.readbud.com